Raincock’s mission to offer something different is still true in both the inventory and the experience heel boy provides. Beyond the diverse collection of specialty shoes and accessories, it is heel boy’s personal touch that sets them apart from other retailers. Inspired by her childhood memories of shopping with her mother and grandmother, Raincock strived to provide an inclusive and multigenerational shopping experience. This is where the authentic customer service stems. In addition to cultivating genuine customer relations, heel boy has built strong community ties through its collaboration with local non-for profits. From organizing shoe drives, working with local women shelters and the KW Princess Project, heel boy continues to put its best foot forward in each community it’s a part of.